Proper Eyewear. Proper Brands. Proper Service.

Proper Eyewear. Proper Brands. Proper Service.

Proper Eyewear. Proper Brands. Proper Service.

Proper Eyewear. Proper Brands. Proper Service.

Proper Eyewear. Proper Brands. Proper Service.

Proper Eyewear. Proper Brands. Proper Service.

Who we are

Independent. Challenger. Relevant.

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Led by a team of emerging industry experts, we partner with exclusive, high-end brands to bring the best in traditional and innovative eyewear to local retailers in the Australian and New Zealand market.

Driven by a passion for ornamental designs and skillful functionality, our careful curation of eyewear producers has allowed us to craft an authentic service model that considers brands and retailers alike.

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Our brands are industry leaders in the world of eyewear, showcasing unparalleled craftsmanship in their design and practicality. We serve our brands as if they were our own and connect them to suppliers, retailers, and consumers on the ground.

Testimonials

Take It From Our People

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Get In Touch

Become a partner

Please contact us for more information on any of our products.