Embracing Sustainability: How MYKITA is Leading the Way with Acetate Renew
At MYKITA, the commitment to sustainability is not just a trend—it’s a core principle. As pioneers in the eyewear industry, they have set a remarkable precedent by fully adopting Acetate Renew for all their acetate frames and components. This strategic shift highlights their dedication to environmental responsibility while maintaining the premium quality and aesthetic appeal that their customers expect.
What is Acetate Renew?
Acetate Renew is a groundbreaking material developed by Eastman, renowned for its sustainability and performance. This innovative material is primarily bio-based, incorporating certified sustainable wood pulp and recycled waste plastics, replacing traditional fossil-based resources. The result? A product that mirrors the look, feel, and performance of the highest quality traditional acetate, yet boasts a significantly reduced carbon footprint. By using Acetate Renew, MYKITA has reduced the carbon emissions of their eyewear frames by up to one-third compared to conventional methods.
The Science Behind Acetate Renew: Molecular Recycling
The impressive environmental benefits of Acetate Renew stem from its creation process. Molecular recycling, a pioneering technology, is used to transform previously hard-to-recycle plastics into high-quality acetate. This method breaks down plastics to the molecular level, enabling their reuse in new acetate products. This innovative approach not only enhances the sustainability of eyewear production but also actively diverts plastic waste from landfills, incinerators, and oceans, contributing to a circular economy.
The Facts and Figures
Acetate Renew is composed of a mix of bio-based cellulose and recycled plastics. Here’s a breakdown of its composition:
– 43% cellulose from FSC or PEFC certified sources
– 27% ISCC PLUS certified recycled content, achieved through a mass balance approach
– 30% traditional plasticiser, including stabilisers, additives, and color pigments, all BPA-free
This unique composition results in a substantial reduction in the CO2 footprint—by up to 800 grams per kilogram of Acetate Renew material. To put this into perspective, producing 1,000 frames with Acetate Renew is equivalent to recycling 304 polyester football shirts.
Ensuring Transparency with ISCC Certification
MYKITA’s dedication to transparency and accountability in their sustainability practices is further demonstrated by their adherence to ISCC certification. This certification process verifies the traceability and chain of custody of Acetate Renew, ensuring full visibility and preventing greenwashing. MYKITA completed this certification in April 2022, solidifying their commitment to purchasing only sustainably sourced Acetate Renew for their eyewear.
A Step Towards a Greener Future
By integrating Acetate Renew into their production, MYKITA is not only enhancing the sustainability of their products but also setting a new standard in the eyewear industry. Their efforts exemplify how innovation and environmental responsibility can go hand in hand, offering customers stylish, high-quality eyewear that aligns with their values.
As MYKITA continues to lead the way in sustainable eyewear, their use of Acetate Renew stands as a testament to their commitment to reducing environmental impact while delivering exceptional products. For anyone looking to make a conscientious choice without compromising on style or quality, MYKITA’s sustainable frames are a compelling option.