Founded in Italy
Since 2018
UDM
Introduction
Unique Design Milano (UDM) was founded in Milan by Stefano Romanelli and Mattia Colleoni, two friends who developed an interest in the eyewear industry while at university. Without any prior experience in optical design, they were driven to stay true to their unique vision — an approach that continues to define the brand today.
This pursuit has naturally positioned UDM as one of the more ambitious names in independent eyewear. Guided by the motto “The Faith of the Few”, the brand is rooted in a founding narrative of self-belief and perseverance.
Unique Design Milano is equally shaped by its Milanese origins. Across all fascets of design and artistry, Milan is a city that rewards vision and disruption. Drawing on this dynamic cultural landscape spanning architecture, fashion, and design, UDM creates eyewear that balances heritage aesthetics with contemporary innovation.
Key Features
UDM frames approach design “Milanese way.” This philosophy is shaped by a city where tradition meets innovation and beauty serves purpose. Designs are defined by clean lines, balanced proportions, and refined details over ornament.
This sensibility is expressed through distinctive signature elements, from intricate, custom-engraved core wires and architecturally-informed detailing. Crafted primarily in Italy and Japan, UDM frames blend Italian acetate with Japanese titanium. Each pair is finished with seven-barrel custom hinges for durability and structural integrity.
Producing designs across otpical and sun, UDM’s core range is complimented by LUCE — a luxury range made in Japan and plated in 22 carat gold.
Our Success Stories
Read our success stories