Who we are

About Us

Who we are

Our Story

Proper Eyewear

Proper Goods is an independent eyewear distributor covering the Australian and New Zealand market. We work closely with our partner brands to deliver the best, high-end, pre-eminent designs from across the globe, direct to our retail partners.


With over 13 years experience in the industry, we’ve connected with some of the finest brands in frame wear to create a streamlined system for eyewear distribution that welcomes designer products into new markets. Merging our passion for skilled craftsmanship (both new and old) and functionality, we’ve been able to evolve an exemplary service model that services brands and retailers alike.


We bring the fashionable to the commercial landscape.


Curate. Collate. Disseminate.


At Proper Goods, we fill the gap between style and accessibility. We connect with bespoke brands that merge transcendent designs with functionality so that we may improve the overall access to premium designs in eyewear.


We are invested in our relationships – partners and stakeholders alike.

We don’t subscribe to the commercial business model that is exclusively capital driven. Rather, we strive to provide a devoted service to suppliers and customers alike, one that exceeds end result expectations.

The Team

Our Team

Proper Goods is the making of a small, but mighty, family-owned team. We’re a collective of like-minded people who care, above all else, to celebrate eyewear at its highest excellence, and bring relevant brands to the hands if involved markets.

Ben Walters

General Manager

Kaitlyn Sako

Systems & Operations Manager

Claudia Fernandez


Julien Fritz

Head of Sales

Emma Robson

Brand Manager

Allister Chick

Account Manager - AU

Fiona Blue

Account Manager - NZ

Julie Desormeaux


Simon Giles

Warehouse Manager

Virginia Guerra

Customer Service

Our next great hire

This could be you


Wellness Manager

Get In Touch

Become a partner

Interested in connecting with us? Get in touch today.

Contact Us